LESSON 6. Artist Management
Artists need to know how to run their business, and when to take on a manager. Don’t think you need a manager to start. Learn like you are now and then build your business until you need staff. A manager can be a great ally but you still need to understand your business.
Who is helping you achieve your goals in the music business? A personal manager is meant to help artists in managing their day-to-day affairs like bookings, studio time, interviews and everything else.
An accountant is there to check your income and expenses. A publicist tries to get your brand out into media. A road manager travels with you on the road. Your attorney helps you make legal decisions.
Rapheal Domalik on artist management, new business models and marketing strategies (2011)