Your consultant, Jonathan G. Shaw

Jonathan G. Shaw
Pic credit: Zelna Harrison Photography

Creative Industries’ Consultation

Jonathan G. Shaw is a professional creative industries’ business mentor, coach and consultant who has had considerable experience with business and technical operations of the creative industries and independent music sector. Creative performance coaching is another aspect he can help with for your work in the creative industries. Through having a clear understanding of your professional needs in the creative industries, he can provide solutions that help you make informed decisions about the future of your career or business. Being an entrepreneur in the creative field himself as well as lecturer and educator he can identify a knowledge gap easily and increase your understanding quickly. He is an international speaker and has conducted workshops, lectures and presented papers in South Africa, Botswana, Namibia and Holland.

Jonathan G. Shaw started Ibilion in 2006 and is a multiplicitous creative industries practitioner working as a music record producer, musician, sound engineer, author, lecturer and consultant. He has a Master of Arts degree in Arts and Culture Management and a Bachelor of Commerce in Information Systems and Marketing, with Honours in Marketing from the University of the Witwatersrand. The dissertation for his Masters degree looked at the topic of music discovery and received a distinction. Other qualifications include a certificate in Sound Engineering, Pro Tools certifications and UNISA Music Theory Grade 3, as well as being a trained guitarist, vocalist and keyboardist. Jonathan Shaw is the author of the widely acclaimed book entitled The South African Music Business, currently in it’s third edition.

Our Resumé


  • Music business practice
  • Copyright and intellectual property
  • Legal infrastructure
  • Industry contracts
  • Artist management
  • Royalty calculations
  • Brand design
  • Marketing strategy
  • Business planning
  • Career coaching
  • Creative performance and productivity
  • Music record production

Market Research & Policy Development

Lectures and Course Content
Ibilion: Education provides content and lecturing services to the University of the Witwatersrand as well as the University of South Africa (UNISA). This includes the Music Entreprenuer module within the Musicology degree at UNISA and the module Music Business Studies Wits’ Bachelor of Music degree. Learning content was also provided to Soul Candi Institute of Music (2006 – 2010). Jonathan Shaw has also been a peer reviewer for the Journal of Musical Arts in Africa.

Workshops and Guest Speaker
Jonathan G. Shaw is a regular speaker at workshops and conferences around South Africa, Namibia, Botswana and Holland. Notably, in South Africa he has spoken at Moshito, Joy of Jazz Geleza Cleva & Learn, the Ingome Music Conference, for the Arts and Culture Trust (ACT), and Manguang Music Business Conference.

Mr Shaw has spoken internationally at the International Association for the Study of Popular Music (IASPM) conference in Holland (2012), conducted workshops in Windhoek, Namibia (2007), as well as at the Botswana International Music Conference in Gaborone (2015).

Both Wits Enterprise and DTM SA referred to Jonathan G. Shaw as “the guru”!

  • “You conduct yourself very professionally and we’d recommend you highly. Thank you for your efforts and contribution.” Mhlanganisi Masoga, Department of Sports, Arts, Culture and Recreation, Gauteng Provincial Government
  • “You’re the guru!” Karen Du Toit, DTM SA


Motaki / MIMMS (Botswana)
Major research project, June 2018 to May 2020

SAMRO Foundation
Consultant, November 2017

Subject matter expert (SME), September 2017. Expert reviewer (music industry), 2016 / 2017.

Industrial Development Corporation (IDC)
Major research project, 2013

Eastern Cape Audio Visual Centre (ECAVC) & Eastern Cape Provincial Government
Consultant, 2012-2013

Department of Sports, Arts, Culture & Recreation (SACR), Gauteng Provincial Government
Major research project, 2008-2010

National Association of Broadcasters
Expert witness, 2011

Downtown Music Hub
Consultant, 2010

Association of Independent Record Companies (AIRCO)
Board member, 2009-2010

Small Enterprise Development Agency (SEDA)
Consultant, 2003

Educational Services

University of the Witwatersrand
Lecturer, 2005-2020

PAS Media Academy
Guest lecturer, May 2017, March 2018

Boston City Campus
External examiner, 2018

Gordon Institute of Business (GIBS)
External examiner, 2012

Music Business Academy
Co-owner, 2008-2012

Academy of Sound Engineering
Lecturer, 2007-2010

Inhouse Entertainment Training
Lecturer, 2005

Public Speaking

The Virtual Music Mbizo
August 2020

The Jump Off
August 2020

Kwa-Zulu Natal United Music Industry Association (KUMISA)
February 2020

KUMISA Online Workshop
August-September 2020

Melanin Goddess Productions and Events
August 2020

Vermaak Holdings
December 2019

Arts Amuse
November 2019, February 2019

Recording Industry of South Africa
September 2019

Arts & Culture Trust (ACT)
July 2019

Mangaung Music Business Conference
April 2018

Boleng Arts Foundation
August 2017

Namibian Society of Composer and Authors of Music (NASCAM)
April 2017

Geleza Kleva & Learn, Joy of Jazz

Botswana International Music Conference

Lesh Music Business Workshop

My Band Project

Ibilion: Press Play Music Business Workshops
2012, 2013

International Association for the Study of Popular Music (IASPM) Benelux Conference

Ingoma Music Conference

Moshito Music Conference
2007, 2008, 2009, 2011, 2012, 2017

Namibian Music Industry Workshop
August 2007

Mad Music Mafia Records Workshop, South African Broadcasting Corporation (SABC)

Inhouse Audio Training