Jonathan G. Shaw

Creative Industries Consultation

Jonathan Shaw is a professional creative industries’ business mentor, coach and consultant who has had considerable experience with business and technical operations of the creative industries and independent music sector. Through having a clear understanding of your professional needs in the creative industries, he can provide solutions that help you make informed decisions about the future of your career or business. Being an entrepreneur in the creative field himself as well as lecturer and educator he can identify a knowledge gap easily and increase your understanding quickly. He is an international speaker and has conducted workshops, lectures and presented papers in South Africa, Botswana, Namibia and Holland.

Jonathan Shaw started Ibilion in 2006. He has a Master of Arts degree in Arts and Culture Management and a Bachelor of Commerce in Information Systems and Marketing with Honours in Marketing from the University of the Witwatersrand. Other qualifications include a certificate in Sound Engineering, Pro Tools certifications and UNISA Music Theory Grade 3, as well as being a trained guitarist, vocalist and keyboardist. Jonathan Shaw is the author of the widely acclaimed book entitled The South African Music Business, currently in it’s third edition.

Our Resumé


  • Music business practice
  • Copyright and intellectual property
  • Legal infrastructure
  • Industry contracts
  • Artist management
  • Royalty calculations
  • Brand design
  • Marketing strategy
  • Business planning
  • Career coaching

Policy Development

Lectures and Course Content
Ibilion: Education provides content and lecturing services to the University of the Witwatersrand as well as the University of South Africa (UNISA). This includes the Music Entreprenuer module within the Musicology degree at UNISA and the module Music Business Studies Wits’ Bachelor of Music degree. Jonathan Shaw has also recently been asked to be a peer reviewer for the Journal of Musical Arts in Africa.

Workshops and Guest Speaker
Jonathan Shaw is a regular speaker at workshops and conferences around South Africa, and has spoken at Moshito (2007-2012), My Band Workshop (2014) and Geleza Cleva & Learn township workshops in Johannesburg (2015 and 2016), the Galeshewe Music Workshop (2007) and Music Business Principles Workshop (2016) in Kimbereley, DTMSA in Cape Town, and the Ingome Music Conference in Port Elizabeth (2012).

He has also spoken at the International Association for the Study of Popular Music (IASPM) conference in Holland (2012), conducted workshops in Windhoek, Namibia (2007), as well as at the Botswana International Music Conference in Gaborone (2015).

Both Wits Enterprise and DTM SA referred to Jonathan Shaw as “the guru”!

  • “You conduct yourself very professionally and we’d recommend you highly. Thank you for your efforts and contribution.” Mhlanganisi Masoga, Department of Sports, Arts, Culture and Recreation, Gauteng Provincial Government
  • “You’re the guru!” Karen Du Toit, DTM SA


Motaki / MIMMS
Major research project, June 2018 to May 2020

SAMRO Foundation
Consultant, November 2017

Subject matter expert (SME), September 2017. Expert reviewer (music industry), 2016 / 2017.

Industrial Development Corporation (IDC)
Major research project, 2013

Eastern Cape Audio Visual Centre (ECAVC) & Eastern Cape Provincial Government
Consultant, 2012-2013

Department of Sports, Arts, Culture & Recreation (SACR), Gauteng Provincial Government
Major research project, 2008-2010

National Association of Broadcasters

Downtown Music Hub

Association of Independent Record Companies (AIRCO)

Small Enterprise Development Agency (SEDA)

Educational Services

University of the Witwatersrand

Boston City Campus

Gordon Institute of Business (GIBS)

Music Business Academy

Academy of Sound Engineering

Inhouse Entertainment Training

Public Speaking

Kwa-Zulu Natal United Music Industry Association (KUMISA)
February 2020

Arts Amuse
November 2019, February 2019

Recording Industry of South Africa
September 2019

Arts & Culture Trust (ACT)
July 2019

Mangaung Music Business Conference
April 2018

Boleng Arts Foundation
August 2017

Namibian Society of Composer and Authors of Music (NASCAM)
April 2017

PAS Media Academy
May 2017, March 2018

Geleza Kleva & Learn, Joy of Jazz

Botswana International Music Conference

Lesh Music Business Workshop

My Band Project

Ibilion: Press Play Music Business Workshops
2012, 2013

International Association for the Study of Popular Music (IASPM) Benelux Conference

Ingoma Music Conference

Moshito Music Conference
2007, 2008, 2009, 2011, 2012, 2017

Namibian Music Industry Workshop
August 2007

Mad Music Mafia Records Workshop, South African Broadcasting Corporation (SABC)

Inhouse Audio Training