Your consultant, Jonathan G. Shaw

Jonathan G. Shaw
Pic credit: Zelna Harrison Photography

Creative Industries’ Consultation

Jonathan G. Shaw is a professional creative industries’ business mentor, coach and consultant who has had considerable experience with business and technical operations of the creative industries and independent music sector. Through creative performance coaching he can help amplify your work in the creative industries. Through having a clear understanding of your professional needs in the creative industries, he can provide solutions that help you make informed decisions about the future of your career or business. Being an entrepreneur in the creative field himself, as well as lecturer and educator, he can identify a knowledge gap easily and increase your understanding quickly. He is an international speaker and has conducted workshops, lectures and presented papers in South Africa, Botswana, Namibia and Holland.

Jonathan G. Shaw started Ibilion in 2006 and is a multiplicious creative industries practitioner working as a recorded music producer, musician, sound engineer, author, lecturer and consultant. He has a Master of Arts degree in Arts and Culture Management and a Bachelor of Commerce in Information Systems and Marketing, with Honours in Marketing from the University of the Witwatersrand. The dissertation for his Masters degree looked at the topic of music discovery and received a distinction and the Ruksana Osman Family Award for maintaining a distinction. Shaw’s Honours dissertation focussed on branding in the music business and received a ‘first mark’ as well. Other qualifications include a certificate in Sound Engineering, Pro Tools certifications and UNISA Music Theory Grade 4, as well as being a trained guitarist, vocalist and keyboardist. Jonathan G. Shaw is the author of the widely acclaimed book entitled The South African Music Business, currently in it’s third edition.

Our Resumé


Market Research & Policy Development

Lectures and Course Content
Ibilion: Education provides content and lecturing services to the University of the Witwatersrand as well as the University of South Africa (UNISA). This includes the Music Business module within the BMus degree at UNISA and the module Music Business Studies in Wits’ BMus degree. Learning content was also provided to Soul Candi Institute of Music (2006 – 2010). Jonathan Shaw has also been a peer reviewer for the Journal of Musical Arts in Africa (2020).

Workshops and Guest Speaker
Jonathan G. Shaw is a regular speaker at workshops and conferences around South Africa, Namibia, Botswana and Holland. Notably, in South Africa he has spoken at Moshito, Joy of Jazz Geleza Cleva & Learn, the Ingome Music Conference, for the Arts and Culture Trust (ACT), KZN Virtual Music Mbizo, Northern Cape Creative Industries Conference and Manguang Music Business Conference.

Mr Shaw has spoken internationally at the International Association for the Study of Popular Music (IASPM) conference in Holland (2012), conducted workshops in Windhoek, Namibia (2007), as well as at the Botswana International Music Conference in Gaborone (2015).

Northern Cape Creatives Conference Week, Kimberley, April 2021

Both Wits Enterprise and DTM SA referred to Jonathan G. Shaw as “the guru”!

  • “You conduct yourself very professionally and we’d recommend you highly. Thank you for your efforts and contribution.” Mhlanganisi Masoga, Department of Sports, Arts, Culture and Recreation, Gauteng Provincial Government
  • “You’re the guru!” Karen Du Toit, DTM SA


South African Music Week
Additional research and editorial for the SAMW 2020/2021 market access guide (January 2021)

Motaki / MIMMS (Botswana)
Major research project, June 2018 to May 2020

Music In Africa Foundation
Revenue Streams for African Musicians (RSFAM) research foundational discussion paper (January 2021) and workshop panelist (March 2021)

SAMRO Foundation
Consultant, November 2017

Subject matter expert (SME), September 2017. Expert reviewer (music industry), 2016 / 2017.

Industrial Development Corporation (IDC)
Major research project, 2013

Eastern Cape Audio Visual Centre (ECAVC) & Eastern Cape Provincial Government
Consultant, 2012-2013

Department of Sports, Arts, Culture & Recreation (SACR), Gauteng Provincial Government
Major research project, 2008-2010

National Association of Broadcasters
Expert witness, 2011

Downtown Music Hub
Consultant, 2010

Association of Independent Record Companies (AIRCO)
Board member, 2009-2010

Small Enterprise Development Agency (SEDA)
Consultant, 2003

Educational Services

University of the Witwatersrand
Lecturer 2005-2021, Masters’ Supervisor 2020-2021

RISE Academy
Guest Lecturer, 2020-2021

PAS Media Academy
Guest Lecturer, May 2017, March 2018

Gordon Institute of Business (GIBS)
External Examiner, 2012

Inscape Education Group: Interior Design
Guest Lecturer, September 2021

SAE Institute
Lecturer, 2021

Boston City Campus
External Examiner, 2018

Academy of Sound Engineering
Lecturer, 2007-2010

Music Business Academy
Co-Owner, 2008-2012

Inhouse Entertainment Training
Lecturer, 2005

Public Speaking

Northern Cape Creative Conference Week
April 2021

Arts Amuse
February 2021, November 2019, February 2019

The Jump Off
August 2020

Kwa-Zulu Natal United Music Industry Association (KUMISA)
February 2020

The Virtual Music Mbizo
August 2020

Vermaak Holdings
December 2019

Northern Cape Music Market Music Business Workshop
May 2021

Infinity Management Music Business Masterclass
March 2021

South African Music Week
January 2021

KUMISA Online Workshop
August-September 2020

Melanin Goddess Productions and Events
August 2020

Recording Industry of South Africa
September 2019

Arts & Culture Trust (ACT)
July 2019

Mangaung Music Business Conference
April 2018

Boleng Arts Foundation
August 2017

Namibian Society of Composer and Authors of Music (NASCAM)
April 2017

GRID Christian Hip Hop Conference
October 2017

Geleza Kleva & Learn, Joy of Jazz

Botswana International Music Conference
Inaugural workshop and conference 2015, 2016

Lesh Music Business Workshop

My Band Project

Ibilion: Press Play Music Business Workshops
2012, 2013

International Association for the Study of Popular Music (IASPM) Benelux Conference
Inholland University, Haarlem, Netherlands 2012

Ingoma Music Conference

Moshito Music Conference
2007, 2008, 2009, 2011, 2012, 2017

Namibian Music Industry Workshop
August 2007

Mad Music Mafia Records Workshop, South African Broadcasting Corporation (SABC)

Inhouse Audio Training