Pic credit: Carmen Gerber (writer and graphic artist)
If you rush, you crush. Lately, I have been finding that some artists and consulting clients are making plans and strategies that are compromising their end-product. Simply, they are putting down a “street date” without actually being realistic about when their stuff will be ready. I’ve had it both from a start and final stage … Continue reading Got the final product? Now, set a release date.
In May 2020, during the height of the COVID-19 lockdown in South Africa, rapper Typhus approached Ibilion to create an advertising campaign for his latest track entitled “Song4Mom”. Strategy and Assets Firstly, a detailed smart link was created including major retail stores and Typhus’ social media links: We also produced a basic social media video … Continue reading Case Study: Typhus – “Song4Mom”
Hans Zimmer, the great film composer, mentions a few times in his masterclass that he engages in a ‘conversation’ with whomever he works with. In corporate language we’d call this the ‘brief’ or ‘terms of reference’; the understanding of expectations between client and supplier. For art, this is a complex process actually: as the old … Continue reading Let’s Have That Conversation
So you’d like to get your songs, or art, out to the public. Well, in this digital world you need to start keeping a folder of all the stuff you’ll use for digital marketing. This would be pictures, final artwork, graphic design, audio, video, as well as written articles like your biography. Anything that you’ll … Continue reading Assets and Metadata for Exploiting Art
Ibilion offers a range of tangible platforms, with key defined value, for creative businesses in any stage of the marketing plan. Ibilion provides marketing for creative goods, services and intellectual property by bringing specialist knowledge to public relations, promotions, advertising, non-profit work, art monetisation, rights management, digital sales, social media, and distribution solutions. Let us … Continue reading Digital Marketing Specialists
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