It starts with getting one person to look, listen and love.

Pic credit: Carmen Gerber (writer and graphic artist)

EGOLI Magazine Interviews Jonathan G. Shaw

EGOLI digital magazine is a upstart digital magazine focused on promoting African talent and entrepreneurs. They interview personalities such as artists, photographers, models, designers, influencers and stylists. Their target market is predominantly 16-35 year olds residing in the townships and inner-cities of the South African province of Gauteng. They currently have approximately 1000 readers on … Continue reading EGOLI Magazine Interviews Jonathan G. Shaw

Case Study: Typhus – “Song4Mom”

In May 2020, during the height of the COVID-19 lockdown in South Africa, rapper Typhus approached Ibilion to create an advertising campaign for his latest track entitled “Song4Mom”. Strategy and Assets Firstly, a detailed smart link was created including major retail stores and Typhus’ social media links: We also produced a basic social media video … Continue reading Case Study: Typhus – “Song4Mom”

Let’s Have That Conversation

Hans Zimmer, the great film composer, mentions a few times in his masterclass that he engages in a ‘conversation’ with whomever he works with. In corporate language we’d call this the ‘brief’ or ‘terms of reference’; the understanding of expectations between client and supplier. For art, this is a complex process actually: as the old … Continue reading Let’s Have That Conversation

Digital Marketing Specialists

Ibilion offers a range of tangible platforms, with key defined value, for creative businesses in any stage of the marketing plan.  Ibilion provides marketing for creative goods, services and intellectual property by bringing specialist knowledge to public relations, promotions, advertising, non-profit work, art monetisation, rights management, digital sales, social media, and distribution solutions. Let us … Continue reading Digital Marketing Specialists


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