It starts with getting one person to look, listen and love.
Pic credit: Carmen Gerber (writer and graphic artist)
The Shotgun Marketing Approach for Digital Music
“Radio plugging” is an age-old task of the recorded music business. One that is both based on relationships and opportunity, and often a lot of work for little reward. Ibilion has has collected and maintains a list of over 130 radio stations and entertainment news and blogs, focussing mostly on South Africa but with key…
Internships at Ibilion
Ibilion offers internships to Music Technology and Music Management students. Download this brochure and study its contents carefully:
Is Learning Finally Free? Music theory classes you can watch anytime.
We live at a time when the internet has made access to information free and abundant. It is my firm belief that schools, colleges and universities are no longer gatekeepers of learning, thanks to the internet. What I think will become the coveted aspect of modern education in the future is only examination! Why? Well,…
Got the final product? Now, set a release date.
If you rush, you crush. Lately, I have been finding that some artists and consulting clients are making plans and strategies that are compromising their end-product. Simply, they are putting down a “street date” without actually being realistic about when their stuff will be ready. I’ve had it both from a start and final stage…
Case Study: Typhus – “Song4Mom”
In May 2020, during the height of the COVID-19 lockdown in South Africa, rapper Typhus approached Ibilion to create an advertising campaign for his latest track entitled “Song4Mom”. Strategy and Assets Firstly, a detailed smart link was created including major retail stores and Typhus’ social media links: We also produced a basic social media video…
Let’s Have That Conversation
Hans Zimmer, the great film composer, mentions a few times in his masterclass that he engages in a ‘conversation’ with whomever he works with. In corporate language we’d call this the ‘brief’ or ‘terms of reference’; the understanding of expectations between client and supplier. For art, this is a complex process actually: as the old…
Assets and Metadata for Exploiting Art
So you’d like to get your songs, or art, out to the public. Well, in this digital world you need to start keeping a folder of all the stuff you’ll use for digital marketing. This would be pictures, final artwork, graphic design, audio, video, as well as written articles like your biography. Anything that you’ll…
Digital Marketing Specialists
Ibilion offers a range of tangible platforms, with key defined value, for creative businesses in any stage of the marketing plan. Ibilion provides marketing for creative goods, services and intellectual property by bringing specialist knowledge to public relations, promotions, advertising, non-profit work, art monetisation, rights management, digital sales, social media, and distribution solutions. Let us…
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