FOR IMMEDIATE RELEASE
25 MARCH 2025
Cape Town-based hip hop artist Matty Grey has never been one to stay in one place creatively. His latest album, Dusk, marks a new chapter—one of growth, experimentation, and a deeper sense of self. Unlike his previous project, Grey Fever, which was a raw, high-energy expression of youth and chaos, Dusk is more intentional, more vulnerable, and—above all—more him.
“This time, I wanted to create something with a real flow, something that tells a story,” Grey says. Dusk is structured to pull the listener into an emotional arc, starting softly, intensifying in the middle, and then fading into a reflective, almost melancholic close. “It’s like a descent into nightfall—there’s nostalgia, a bit of darkness, but also moments of clarity.”
A New Sound, A New Approach
While Grey Fever was firmly rooted in hip hop, Dusk ventures into alternative territory, layered instrumentation, and even hints of rock. “I’ve matured a lot since my last album. I took my time with this one—two years, to be exact. I didn’t want to rush anything.”
This patience has paid off. The album feels polished yet organic, with Grey embracing new sonic textures. He’s also begun experimenting with live instruments, learning to play guitar and shifting from his usual digital workflow to a more hands-on approach with a MIDI keyboard. “I want to create without rules. I don’t want to follow an established formula.”
Songs like Feels Like showcase controlled AI-driven visual effects, while She leans toward a more commercial sound, proving Grey’s versatility. “I had to adjust to that one—there’s a ‘boy band’ vibe to it, but it’s also a radio-friendly single.”
Beyond the Music
Grey’s evolution isn’t just musical—it’s also personal. He’s more deliberate about how he presents himself, both artistically and visually. The Dusk album cover is derived from the Feels Like music video, and like most of his artwork, it doesn’t feature his face. “Can the music be more important than the artist?” he asks.
His journey stemmed from changes in relationships with different producers throughout the years. “Things change and people grow apart with different visions, although a lot of music had to be reconstructed, the music has to move on.” Despite these challenges, he remains focused, learning to navigate the industry and remain persistent.
Grey’s live performances have also been a major highlight—especially his show in Botswana, where he performed for university students and local artists as part of Botswana’s growing industry. “Some performances have been insane, in Botswana some dude took off his shirt, placed it in front of me and started praising it. In North West, I performed for a school that went crazy. At a separate venue I even had a wardrobe malfunction at a slapping contest and had to change vests while performing. You learn to appreciate moments like these”.
A Vision for the Future
With Dusk now out for four to five months, Grey is already looking ahead. His creative collective, 3% Grey, is evolving into a full-fledged creative house, allowing him to explore new ventures beyond music. He dreams of releasing a short film tied to an album—not a musical, but something different.
And for those who’ve connected with Dusk, Grey has one simple message: “I hope it helps you engage with your own feelings. I could thank you for listening, but honestly, you should appreciate yourself for daring to.”
As the night deepens on Dusk, one thing is clear—Matty Grey isn’t just making music. He’s crafting experiences, and he’s only just getting started.
Follow Matty Grey: https://hyperfollow.com/mattygreyportal
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