In May 2020, during the height of the COVID-19 lockdown in South Africa, rapper Typhus approached Ibilion to create an advertising campaign for his latest track entitled "Song4Mom". Strategy and Assets Firstly, a detailed smart link was created including major retail stores and Typhus' social media links: https://song.link/TyphusSong4Mom We also produced a basic social media … Continue reading Case Study: Typhus – “Song4Mom”