So you’d like to get your songs, or art, out to the public. Well, in this digital world you need to start keeping a folder of all the stuff you’ll use for digital marketing. This would be pictures, final artwork, graphic design, audio, video, written articles like your biography. Anything that you’ll need to submit later. We call these ‘assets’.
We often submit music to radio stations for music artists. The process requires some sort of checklist. It goes like this:
- A master of radio quality. I’ll listen and tell you straight if I think it will be rejected.
- Artwork that looks professional and, well, artful
- ‘Metadata’, which is all the details about your music:
- Artist name
- Song title
- Featured artists
- Album title
- Year produced
- Your social media pages
- Contact details for your manager
- Copyright registrations and codes
- I’ll walk you through it but you’ll need to pay before I draft the emailer and send it out. I can send you the list of stations and cc when we send it, then forward any feedback (often a pic on WhatsApp for you).
- If you’d like media list itself you’re welcome to buy it from us. You’ll get the current version, but we keep it updated and add to it every time we send out music to station. You’ll pay a little later on if you already have the list to get the new one.
While we want to make sure you get the best service, it’s often prudent to look at the whole package. We’d rather you have the right profile when sending anything out, than just submit knowing you are lacking in branding elements that stations often use as an indicator to preview the music or not. By following our process, we’ll let you know when you need something extra to make the exercise worth while. And it’s good for the long run.
We also submit recordings to digital aggregators for you. The process is similar to submitting to radio and if you are a new artist it is sometimes best to get your music to retailers before going to radio. We need some extra info, such as:
- Release date of your music
- Featured musicians and producers and engineers
- All your copyright registrations and codes again
- Language(s) of the song(s)
- The artists country of location
- Music genre
- A paragraph about the artist
- A sentence about why your music is special
It is actually very important to know the chain of ownership for the work too. Do you own the music? The words? The beats? The recording? If not, it could cause copyright infringement problems later and recall of your music.
If you have other art you’d like us to expose, give us a shout and we’ll advise you based on your type of creativity and also look at tangible, real platforms that have a clear return on investment and don’t cost a fortune.